Elliptic Labs and Xiaomi Announce the Poco M5s Smartphone for the Global Market

OSLO, Norway–(BUSINESS WIRE)–#AIVirtualProximitySensorElliptic Labs (OSE: ELABS), a global AI software company and the world leader in AI Virtual Smart Sensors™, is announcing another launch of its AI Virtual Proximity Sensor™ INNER BEAUTY® with Xiaomi, the third-largest smartphone manufacturer in the world. This Xiaomi Poco M5s smartphone, launched for the global market, is the latest collaboration with Elliptic Labs. Working with another Elliptic Labs partner, MediaTek, the Xiaomi Poco M5s is powered by the Helio G95 chipset. Elliptic Labs announced the contract for this release last year.

“Elliptic Labs is proud of its role in introducing industry-defining innovations that have enabled Xiaomi to create aesthetically pleasing designs,” said Laila Danielsen, CEO of Elliptic Labs. “The AI Virtual Proximity Sensor INNER BEAUTY has been a leader in bringing more beautiful full-screen smartphone designs, and we continue to draw on this legacy to fulfill our mission to make devices smarter, greener, and more human-friendly.”

AI Virtual Proximity Sensor INNER BEAUTY

Elliptic Labs’ AI Virtual Proximity Sensor detects when a user holds their phone up to their ear during a call, allowing the smartphone to turn off its display and disable its screen’s touch functionality. This keeps the user’s ear or cheek from triggering unwanted actions during the call, such as hanging up or dialing numbers. Turning off the screen also helps conserve battery life.

Proximity detection is a core capability that is used in all smartphones, but Elliptic Labs’ AI Virtual Proximity Sensor is a unique, software-only solution that delivers robust proximity detection without the need for a dedicated hardware sensor. By replacing hardware sensors with software sensors, the AI Virtual Proximity Sensor reduces device cost and eliminates sourcing risk.

INNER BEAUTY is a registered trademark of Elliptic Labs.

AI Virtual Smart Sensor, AI Virtual Proximity Sensor, and AI Virtual Smart Sensor Platform are trademarks of Elliptic Labs.

All other trademarks or service marks are the responsibility of their respective organizations.

About Elliptic Labs

Elliptic Labs is a global enterprise targeting the smartphone, laptop, IoT, and automotive markets. Founded in 2006 as a research spin-off from Norway’s Oslo University, the company’s patented software uses AI, ultrasound, and sensor-fusion to create AI Virtual Smart Sensors that deliver intuitive 3D gesture-, proximity-, presence-, breathing-, and heartbeat -detection experiences. Its scalable AI Virtual Smart Sensor Platform™ creates software-only sensors that are sustainable, human-friendly, and already deployed in hundreds of millions of devices around the world. Elliptic Labs is the only software company that has delivered detection capabilities using AI software, ultrasound, and sensor-fusion deployed at scale. The company is listed on the Oslo Børs.

Elliptic Labs is headquartered in Norway with presence in the USA, China, South Korea, Taiwan, and Japan. Its technology and IP are developed in Norway and are solely owned by the company.


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